Yves Saint Laurent is a traditionalist for the effective preservation of its imperial image over other luxury brands. This particular one contains more nuances than many other YSL ads. In order to be able to observe these details one shall look deep in these two pieces and think clear to comprehend the point. Unlike the primitiveSisleyadvertisement, this one describes a certain orgasmic connection between drugs and sexuality. Thus, it is not sex or drugs that is being promoted, but instead it is the sensualist associations. The last but not least, since opium is not a common drug at all, YSL would not pick a model that is not aRedhead.
If you think "Yes We Can" is a convincing campaign slogan, it is because you haven't seen recep's EVET (just Yes) slogan for the modification of the constitution. Whatever the possible outcome is, most people usually accept YES more openly rather than the negative NO. Furthermore, one would question if this is only a coincidence that this YES story is actually a quite popular strategy in the advertising industry.
Volkswagen constructs its positive image with the new project called "Think Blue". The name is pretty clear and instead of going green, they decide to go blue. In order to show some evidence of the fact that they are not just "talking", but actually acting blue, VW created its first electric bike as a sign for ecological and sustainable mobility. This animation pictures the future that we all hope to be almost completely blue.
Symbolism originated in the revolt of certain French poets against the rigid conventions governing both technique and theme in traditional French poetry, as evidenced in the precise description of Parnassian poetry. The Symbolists wished to liberate poetry from its expository functions and its formalized oratory in order to describe instead the fleeting, immediate sensations of man's inner life and experience. They attempted to evoke the ineffable intuitions and sense impressions of man's inner life and to communicate the underlying mystery of existence through a free and highly personal use of metaphors and images that, though lacking in precise meaning, would nevertheless convey the state of the poet's mind and hint at the “dark and confused unity” of an inexpressible reality.
There are certain nuances in this one which make the point clearer than one could ever imagine. For instance, the piece of paper should be in a way that it still is not too far from being a reminder and at the same time it cannot be the very ideal Post-it. Yes, it should be ripped, but still perfectly square rather than a random piece of ripped paper that would be too far from its major meaning or role. The retro beige fridge adds some taste to the picture overall. The perfect balance of small, but extremely significant nuances creates the need for Post-it by reminding its advantages as being able to stick it without a tape and catching more attention for its yellowness. Great Work!
It does not make sense for any municipality to invest this much for one bus stop, thus it is a rather primitive expectation from the public. However, certain brands like Absolut are there for the public to make them happy with these small nuances. The brand has more potential in delivering this message about royal happiness even when you are waiting for public transportation at a bus stop.
"I have the honour to pay tribute to Mustafa Kemal Ataturk a man whose vision, tenacity and courage put the Republic of Turkey on the path of democracy and whose legacy continues to inspire generations around the world. As the 44th president of the United States of America, I look forward to strengthening U.S.-Turkish relations and to supporting Ataturk's vision of Turkey as a modern and prosperous democracy giving hope to its people and providing 'peace at home, peace in the world'."
Sisley decides to be provocative or rather controversial in this ad campaign called Fashioin Junkie. However, it must be said that this is one of the cheapest strategies for a brand like Sisley. By saying cheap, it is meant that when delivering a certain message one must respect the very fundamentals of the great fashion industry and the drug culture. This ad turns both areas to black and white. Both fashion world and drug culture are more about celebration and hedonism rather than just the slavery of fanatic addiction. It is not a problem to make associations with drug culture, yet it should be done with artistic communication rather than cheap and primitive intimation.
One of the greatest scenes from Mad Men iswhere the Godlike character Red exhibits the power of beauty that could be achieved with the superiority of feminine. While playing the role of the character, the red hair, the red dress and the psychology of the color red clearly helps Christina Hendricks to step closer to the secret of authoritative power accomplished by the body language of feminine.
... everything is black and white, classy Manhattan rooftop party with caviar served. A friend's rooftop terrace party cannot just happen without the bottles of Grey Goose. The associations with the luxurious lifestyle are clearly emphasized in this one. Enjoy the Jazz too!
The semantics is a rather luxurious linguistic property we have. The reason is that it is the perfect tool for entertaining communication. It plays one of the major roles in linguistics from the humouristic perspective especially if it is sexual semantics. Axe takes advantage of this and creates a sexually funny commercial that can reach the mainstream audience . Semantics concept is not only verbal, but also it could a part of body language as in the Shake Weightexample.
It must be said that from time to time it is not the advertising agency that does the work, but it is the product which already has an extreme potential to be a part of such entertaining communication. Chupa Chups chose a rather specific character to deliver this message. Barbie knows how to because she is a professional.
Canon introduced the "Bring Colour to Life" project to us and it was shared here as well. This time I found the 3 minute behind the scenes documentary. If you missed the original here is the link. Enjoy the rather visually hedonistic pleasure. Technology and art are becoming increasingly closer to each other as we progress.
Condom ads are almost a genre in advertising. The ingredients of a condom ad are just the favorites of the creative teams in advertising agencies. The major reason of this is that it always can be very sexual and targeted to the youth. It must be said that the web is clearly the right place for such commercials.
Charles Schwab sponsors the globally known golf tournaments. It has a niche audience of rich businessmen. This video commercial is being directed to this audience as for instance between the breaks of the Schwab Cup games. It is a cartoon with simple colors and it is simple conversation rather than a standard commercial talk. The last but not least jazz is the genre they chose for the ending with the "rational" solution.
...because Innocence is Sexier than you think. (What a slogan!)
Vintage ads were starters of such teen psychography thanks to Barbie or a more recent example would be the Bratz products. This became a whole genre for consumption attitudes. When advertising was on its modern developmental stages it was and most likely still is very comfortable and easy to promote sexuality to teenagers and some of them just get too much reaction for being too clear. Oh wait... Is she even a teenager?
hedonism for life Power is not an institution, and not a structure; neither is it a certain strength we are endowed with; it is the name that one attributes to a complex strategical situation in a particular society.
Advertisers are not surprised when such ads receive too much negative reaction. It is not something unexpected for them, however in some cases it's worth trying the chance and even if it is banned from TV, it does not mean it is completely banned in mass media. These banned commercials or advertisements catch the attention of the internet users. There is freedom in internet and people enjoy consuming and sharing the banned material. This will be a series of banned works of giant corporations so enjoy the web freedom.
Canon knows it is not easy to be in the printer market especially with such a giant as HP that is trying to almost monopolize the printer business. Thus Canon needs to deliver the specific message for the audience not only be interested in the brand, but also ignore the other giant. They did this with a rather simple idea. Since the consumer ignores how the colors work, Canon interprets the process of printing as colorful and visually magical. So there is a world of colors where they unite to create the lively picture you want to print. This video must be watched HD for your eyes' meditation.
The independent director Daniel Levi has created a stunning non-branded film for IBM, a coming-of-age film that explores our relationship with electricity. Levi has left the superheroics to one side, instead concentrating on strong emotion and cinematic beauty. Shot on location in Cape Town, the film features local acting talent and some very clever in-camera trickery. Despite featuring no dialogue, the film tells a powerful story – rendered all the more powerful thanks to a stirring soundtrack composed by musician Simon Ringrose.
The colors selected for this ad campaign may easily be considered favorite colors of advertisers. Yellow, red and blue have exceedingly rich symbolism and they are a quite popular topic for social and psychological studies. The very shininess and simplicity of its message can clearly attract a magazine reader.
CNN is not the first to use the "rip the paper" technique on a billboard, but may be the first rip-paper to be this effective. The reason is that the two layers of paper is only the technique for an advertising campaign so there is also a necessity for the idea that will fit the technique. The facts and two opposite sides of the story or simply factual brave news reporting. CNN Turk's slogan clearly explains the message : "Stories with the full background".
Jazz is clearly one of the most preferred genres in luxury marketing for the last few decades thanks to its communication and the associations with nobleness. It is a genre with a rich history around the globe. Jazz was and still is world famous, but during the period when media was not developed enough to share the art globally the musicians had to make intense research to follow it. "Stalin decided to prohibit jazz throughout the Soviet Union, by labeling it music of the capitalists." * However, the universality of jazz made many musicians spread the music to particularly the intellectual audience even during the Soviet Era with the Iron Curtain. The jazz movement in Baku was begun by the 1950s. Baku became one of the three jazz capitals in the USSR. So don't miss the October jazz fest in the jazz capital.
YSL does not create anything conceptually new in this commercial. The reason is that certain products with certain audiences need to stay stable in terms of image, message or branding in general but at the same time it is a cheap move to have cliches in a commercial. Therefore, YSL follows the tradition and reinforces the cultural aspect of French perfume and hedonism by making strong associations with Paris. Even the French literature includes world-famous works in which perfume plays an important role. The story describes the magic of an odor by showing Moss' orgasm in the car.
The pink rose is the nuance that connects and relates every detail to each other. The rose may symbolize love, but it is not the romantic love story, instead it is the love of love. The smell of the rose is enough for an orgasm in an automobile, so there is no need for a male character. The commodity fetishism along with commodity feminism are the philosophies to sell. Finally, the rose as a flower is used to associate Parisienne to something natural and unique so it is easier for the audience to receive the message.
Converse is famous for its global targeting strategies. The targeting strategies are directed to the youth. This era of Web 2.0 is beneficial for brands as Converse, because the participatory nature of the internet motivates the youth to share almost anything that impresses them. Thus, such video commercial will easily be popular if it includes the correct nuances and associations, but most importantly the "coolness".
This commercial does not have words, but there is Rock n Roll that communicates with the youth more effectively than words. It has all the sports that play a major role in the street culture: bmx freestylers, skaters etc. However, basketball is a bit distinguished for the historic involvement of Converse in the NBA. The most important part of the story is the collectivistic activity in which everybody is so involved that all the stores and barbershops are empty for a while. It is almost a ritual of Converse religion. So Converse reinforces the cultural aspect of it - the music, the stars, the streets, the street sports and the youth.
Roger Sterling is a philandering, racist, boozing, schmoozing ad executive on AMC's hit Mad Men.
While he's fictitious, the silver-haired actor who plays the adman on TV, John Slattery, is about to be a real adman. He'll be pitchman for a new Boomer-oriented Lincoln campaign launching Saturday.
Slattery, a veteran character actor now best-known for his role in the Mad Men series, plays it pretty low-key in the ads. He is seen walking around and behind the wheel, muttering a few words about Lincoln's technological progress.
"We like his sophistication, his tonality," says Matt VanDyke, Lincoln's U.S. marketing communications manager. "What we did not want is some superstar celebrity on the cover of the tabloids."
He stresses that Lincoln hired Slattery, "absolutely not Roger Sterling. We're not tying into Mad Men." Still, viewers may make the connection.
VanDyke says Slattery makes sense because the luxury-car market is largely buyers in their 50s. And he says Lincoln is unconcerned that Slattery's Mad Men character is not exactly a model citizen.
Slattery is "more like a guy like me can relate to than Brad Pitt," Wangers says. "(Lincoln is) admitting, for once, that young, hip, cool guys in west Los Angeles are not driving Lincolns."
The TV ads start airing during NBC's coverage of the Ryder Cup golf tournament.