Apr 19, 2010

The cool sport - Poker

Full Tilt has become one of the greatest poker advertisers. We see them on various mediums. The common image they are trying to reinforce is the pre-existing image of the game - the coolness and the richness. The ad is black and white, which illustrates the concentration of poker players. The most lighting is on Ivey and on chips. The mimic that the great bluff reader Phil Ivey performs seems serious, but the hidden smile of celebration comes out of his powerful eyes. Gorgeous photography by Joel Lipton. Full Tilt gives a motivational slogan (in red) that is very simple, but effective - "Anyone can play like Ivey. But nobody does."

8 out of 10

Advertising Agency: Wongdoody, LA, USA
Creative Directors: Tracy Wong, Michael Boychuk, Court Crandall
Art Director: Ben Schneider
Photographer: Joel Lipton