Apr 11, 2010

Enjoy it?

"Global Warming? Enjoy it!" - is an immoral and a rather unethical slogan in my opinion. However, since the targeted consumer is the young it is possible to convince them with particularly this type of slogan. the denotative meaning for it would be not only ignoring a problem of such importance for our future, but also taking a vacation to celebrate it happening. It is very straightforward and colorful with symbolic palms etc. Well done for the Brazilian Tourism Investors.
7 out of 10