Apr 15, 2010

Fitness is a mandatory for YOU

This is clearly one of the most convincing outdoor advertising ideas I have ever seen. First Fitness accurately displays your weight if you sit there while waiting for your bus. If you are a little bit unhappy about your weight, you would still forget about it because your are having a busy day. However, . First Fitness will reinforce the hegemonic ideology of being slim and fit. Thus, it might be disturbing for being very direct and personal. Though, because it is for random people who decide to sit, it might not reach the expected audience. The logo delivers the message by saying: Fitness First!

9 out of 10