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Apr 6, 2010

The global Heineken image and message.



It is very common for alcohol industry to take advantage of psychographics in their marketing, PR, ad campaigns. However, this time Heineken decides to go biggg! The image is constructed perfectly and the message is delivered with a cultural and ideological perspectives. Watch the the case study of a sensational Branding strategy.
10 out of 10

Made to Entertain - Heineken.