I will be posting vintage advertisements on this blog. The entertainment industry was absolutely different during those times. So the strategies were pretty straight forward sometimes just like in this example. The message is clearly extremely sexual and hedonistic. It is about the pleasure and the association with sexuality in the message of the ad. This strategy is still used as in the Davidoff ad I analyzed before in my postings. Photographer chose the yellow color for the warmness that comes from the smoke and sexuality. In addition to sexuality there is the sexism, that the cool men enjoy. So blow the smoke in her face, she will be yours. Enjoy..
Slogan: "Blow in her face and she will follow you anywhere"
9 out of 10