Apr 12, 2010

Increasing the green image

One of Coca Cola's new campaigns is about going green. They designed the bottle with an artistic way, so that it could be EASILY distinguished from the regular bottle. "Same classic taste, just greener." is a way to explain to a coke consumer that you are not risking the taste aspect and doing smth good ecologically. The "open happiness" slogan is so genius that it will be explained with other commercials. This one is a concept and it is more about cleaning out the global bad boy image rather than sending the "coke"message.

7 out of 10