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Apr 17, 2010

Not giving up



Nike uses the typical tactic, which is to reinforce the relationship between the brand name and sports as powerful and effective as possible. The viewers watch the repetitive trials of the same people in one shot. Some of the trials fail, but the song goes : "everybody gets knocked down..how quick are you going to get up?" so keep going! Don't give up. Nike associates itself with sports by displaying a motivational style verbal and visual content. The commonalities between sports are shown to generalize the association of sports and Nike.

7 out of 10