This is an advertisement of 1916 when people did not have the idea of cigarettes being cool yet. The only idea was the pleasure of smoking. Thus the quality of tobacco played a major role starting from the advertising of early 1800s, however later on one of the brands like Pall Mall started creating prefect associations and connections of smoking with royal lifestyle. How do you like the white gloves? He is not holding an Omega, it is a cigarette in the end. In RocknRolla, a film by Guy Ritchie, the main character describes the famous small picture of two lions that symbolize the royal image and royal pleasure. This symbol was there even on the packs in 1916 and it is still present today, which proves the effectiveness of the historically successful symbolism.
8 out of 10