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May 30, 2010

Smoking is a Royal Pleasure

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This is an advertisement of 1916 when people did not have the idea of cigarettes being cool yet. The only idea was the pleasure of smoking. Thus the quality of tobacco played a major role starting from the advertising of early 1800s, however later on one of the brands like Pall Mall started creating prefect associations and connections of smoking with royal lifestyle. How do you like the white gloves? He is not holding an Omega, it is a cigarette in the end. In RocknRolla, a film by Guy Ritchie, the main character describes the famous small picture of two lions that symbolize the royal image and royal pleasure. This symbol was there even on the packs in 1916 and it is still present today, which proves the effectiveness of the historically successful symbolism.

8 out of 10

May 27, 2010

Escalator that runs with water thanks to Zorlu Energy



Zorlu Energy is considered a leader in the energy industry of Turkey. They emphasize their green image with a perfect combination of an escalator with the nature. The location of the escalator in the picture is selected perfectly by putting it instead of a waterfall. Good job.

8 out of 10

May 21, 2010

Pac-Man's 30th Birthday

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It is quite known that video games' negative influence on children is being studied by many communication researchers. Although it is possible to understand the reason of the games studied these days. It is because of the combination of violence and reality, which reached to its extreme levels in terms of technology. However, the question of negative influence on kids was already asked to the creator of one of the first video games ever made. It was the legendary pac-man that is still played today. When the researchers asked the creator if he thinks there is any type of negative influence on the youth he replied: "No. If there were any type of negative influence of the game on the kids in 20 years when they grow they would run around and pop pills." Now if you look at the youth that attends certain electronic festivals or the youth that prefers IBIZA as a vacation spot, it is not a rare thing to see a person that would pop couple of pills and run around thanks to the live performance of famous DJs.

May 20, 2010

Green Car of the Year: Audi A3 TDI Clean Diesel



"Truth in Engineering" is the slogan of Audi. In the last decade we could notice that the brand is very accurate in terms of targeting the right audience. We saw Audi' product placement in certain hollywood movies like iRobot, Transporter 2, 3 and now it is in Iron Man. Audi does not have a fancy look at all, but it creates its BADASS image through the correct and specific marketing and advertising strategies.

This particular commercial is a SuperBowl monster. The reason for it is that unlike all other brands Audi rejects to rely on the positivity of the green image, but rather they prefer to make an entertaining video with an intellectual extremism that has an exceedingly positive utopian message (e.g. Avatar), where people and even the police is literally arrested for ecological crime on a very small scale. If you decide to reach the peak point in environmental issues, this is how you do it. I don't believe that it could go even further than this for any other brand. The last but not least is the ending where everybody is stuck in their car because of the "eco check" and the police lets the special car go. Victory is passing them all and right after that it says "being green never felt so right".

10 out of 10

May 18, 2010

Slogan:

"Drive Savely"
State Farm Auto Insurance

When you think of a slogan for a car insurance company the major two aspects that reach the right audience is the financial saving and the car accidents. These two are the most common aspects included in most car insurance commercials. I saw this on a highway billboard, when I was entering NYC. I must say this is a perfect way to deliver the two aspects in just two words. Save your money and watch out on your way.

9 out of 10

You save trees, so Starbucks saves money.



Starbucks works on its quite effective marketing project called Shared Planet. The location is the crowded metropolitan, where people simply won't survive without certain amount of caffeine. I have noticed that Starbucks prefers to deliver collectivistic messages rather than individualistic. In other words, it used be "I am", "She is" or Starbucks is, but now it clearly became "we are in this together" type of message. It is not only the green project, but also the detailed collectivistic sentences as: “One person can save trees, together we can save forests” or “You and Starbucks, It’s bigger than coffee” made this video even more powerful and effective.This is a great project that will positively effect the green image of the brand. You could see the carefully picked shots of happy people of various ages in the video, which represent the joy of the collectivistic movement. However, it is not a global movement as they put it towards the end of the video because this event happened only in NYC and this video is not spread enough on TV or online around the world.

7 out of 10

May 15, 2010

Quote:

“If you wish to be a success in the world, promise everything, deliver nothing.” - Napoleon Bonaparte

He may have said it referring to politics, but it is the same success achieved by the commercial industry.

NOBODY will ever know what you did there...



VisitVegas.com continues to reinforce the "what happens in Vegas, stays in Vegas" message. This time we see a person who died and for SOME reason there are certain weekends missing on his "lifetime book". He might have been to the sincity, but we never know. The message is clear: If it is about learning what happened during those weekends, even the God fails. So go ahead sir ... heaven is this way.

8.5 of 10

May 14, 2010

Aliens' Dialogue

Alien I: So what do they do there in that planet? Could you explain it with like three words...?
Alien II: Easily... They consume, obey and die.

So mini...you don't even know



Mini chose the major advantages of it to advertise such as the handling and the size. The handling was greatly advertised in the stylish and entertaining film Italian Job (both 1969 and 2003). Most of the mini cooper advertising and marketing is focused on the size of this small, but not so cheap automobile that is owned by the German automobile masters BMW. This particular idea is so simple and attractive that it is almost impossible to not to check the box out while walking in that street. The message is clear - Mini is so mini and cute we treat it like a toy, rather than a boring car that is huge. Impressive work.

9 out of 10

May 9, 2010

Pfizer




This is a print ad for Viagra (Pfizer) in Mexico. It is simply the combination of a bed and the famous twister game, which implies that the performance in bed could be extremely fun and acrobatic with the help of Pfizer viagra! Simple and convincing.

8 out of 10

May 4, 2010

Creative and simplistic originality by Nokia

The World's Biggest Signpost from adghost on Vimeo.



Nokia decided to spent on this simple, but attractive idea plenty amount of money. London is always a metropolitan that is in the top 10 most expensive cities and so the location was picked pretty rationally. The idea is not only about an advertisement or a billboard in the air, it is also about the communication and the active involvement of the public with the billboard by texting on from their phone. Nokia does a good job of associating the great three points which are: nokia, navigation and fun.

8 out of 10

May 3, 2010

99 Francs



If you want to get the big picture about the advertising industry, I strongly recommend you to watch this extremely entertaining French film. Put on the subtitles and just watch the criticism. The trailer is unfortunately without the subtitles, but even if you don't speak French at all you will still enjoy it after the minute 1:14 of the trailer...Find it and watch it.

8.5 out of 10