May 4, 2010

Creative and simplistic originality by Nokia

The World's Biggest Signpost from adghost on Vimeo.

Nokia decided to spent on this simple, but attractive idea plenty amount of money. London is always a metropolitan that is in the top 10 most expensive cities and so the location was picked pretty rationally. The idea is not only about an advertisement or a billboard in the air, it is also about the communication and the active involvement of the public with the billboard by texting on from their phone. Nokia does a good job of associating the great three points which are: nokia, navigation and fun.

8 out of 10