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May 14, 2010

So mini...you don't even know



Mini chose the major advantages of it to advertise such as the handling and the size. The handling was greatly advertised in the stylish and entertaining film Italian Job (both 1969 and 2003). Most of the mini cooper advertising and marketing is focused on the size of this small, but not so cheap automobile that is owned by the German automobile masters BMW. This particular idea is so simple and attractive that it is almost impossible to not to check the box out while walking in that street. The message is clear - Mini is so mini and cute we treat it like a toy, rather than a boring car that is huge. Impressive work.

9 out of 10