Jun 18, 2010

Addiction is slavery

The French Anti-Tobacco Organizations focus on creativity of the ad so that it could be as powerful as the pro-tobacco ads. We can see symbolically powerful details: the businessman's hairy hand on the youngster's head, the sexuality is the oral sex performed by the youngster. This ad would convince the youth better than a picture of an smoked up lung. The story is not about the health issues, but rather the addiction that turns the smoker into a slave of the tobacco industry.

8 out of 10