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Jun 13, 2010

The Shit is Leaking

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The letters BP does not stand for British Petroleum anymore, but instead it could be called Big Problem or Bad Planning. The world is watching one nice PR show by the CEO Tony Hayward. But what does the real logo of BP look like? It is a green flower, it is a logo with a powerful environmental symbolism although there is nothing environmental left about the brand anymore. So Greenpeace and other organizations made several anti-BP logo contests. Some of them are quite entertaining and communicating.

7 out of 10