Jun 14, 2010

Write the Future - NikeFootball

Social Media Marketing leader is Nike for the World Cup even though the brand is neither a sponsor nor a partner. In an article of USA Today it is stated "Social-media monitoring firm Meltwater Buzz looked at online buzz May 24 through Thursday for 11 top sponsors, partners and other key marketers and found outsider Nike had 26% vs. 20% for Adidas, a FIFA partner, and 11% for Sony, also a partner. Credit Nike's "Write the Future" soccer ad that launched May 20 on Facebook, says spokesman Derek Kent. It's had over 15 million YouTube views.

8.5 out of 10