Jul 22, 2010

Don't talk while he drives

This advertising technique carries the clear message about the auto-catastrophies that occur from speaking on the cell phone while driving. There is a high possibility for the ad to be especially targeted to irrational telephone speeches of "girlfriends", because the slogan is "don't talk while he drives" and the majority of the ads made by this agency have a female talking on the phone. The person, who answers the phone while driving is also irrational unless he keeps the conversation short by explaining the reason. If there is any criticism for sexism, they most probably have an answer with statistics and studies about the issue.

7.5 out of 10