Jul 26, 2010


Hermes is the messenger of the Gods, God of commerce, thieves, border crossings in Greek mythology. However, surprisingly, the brand name did not come from the Greek God, it is actually the name of the founder Thierry Hermes. It was established in 1837 and  the company won its prize in its class at the Paris Exposition 1855.

The clients of Hermes today are still captivated thanks to its marketing and brand management. The logo is very communicating with the royal phaeton. In addition the advertising still proceeds the cultural aspects of royalty as on this example. It is not about lifestyle of the elite or the rich , but rather it is the image of the wealthy aristocracy. Accessories and jewelry for the horse are displayed comprehensively on this ad.

7.5 out of 10