Jul 26, 2010

Logo Evolution Vol.1: Alfa Romeo

The first logo of the Italian automobile company was rather different than the ones later. After the first one the logos are almost the same except the last one removed "Milano". Althouh the most shocking thing about the Alfa Romeo logo (which is not noticed by many) that differs it from many other logos in the world is the snake that is either giving birth or eating the humanbeing. There are historical theories and findings of this particular symbolism. It was one of the preferred symbols of the elite. Today it can be seen in Silvio Berlusconi's yard. Theoretically thinking, one may conclude that the symbol helped to achieve the demanded success and progress because since the second logo it stayed the same to this day.