In a decaying society, art, if it is truthful, must also reflect decay. And unless it wants to break faith with its social function, art must show the world as changeable. And help to change it." - Ernst Fischer
The search giant Google decides to reach the coolest and the hippest young audience. The choice is the extraordinary performances of two English musicians playing flute box and beatbox. The specificity of this marketing project creates a very specific association for the audience to make between Google and the art of music. One shall not expect anything lower than this type of project from a corporation whose young owners are in Forbes 400. The video has been viewed almost 5 million times on YouTube, that is also owned by the company.
This particular example of outdoor advertising needs to be added to an advertising dictionary. The reason is that the very clearness of the message that targets vegetarian audience and this defines the role of outdoor advertising very comprehensively. The tree symbolizes the green of the vegetarian lifestyle and a giant fork that adds some fun to the advertising itself. The ad is combined with the nature and the vegetarian lifestyle. Thus, this idea is creatively communicating with the audience.
"Television rules the nation, around the world." - Daft Punk
The French electronic music geniuses' quote is an abstract description of the criticism on TV in the field of communications that lasted for decades. One may call it a tool for propaganda, brainwash, mind control etc. It is quite clear for the rational audience that TV is limited and filtered and that Web is unlimited and free. Thus, this particular website that is named Fuck the TV with a slogan Stream It clearly plays the role of a guide for online streaming and surfing websites. If you are the audience for productive conceptual learning - this is it.
It is a true statement that great minds have a close rationale. Ermenegildo Zegna associates its brand not with luxurious hedonist pleasure, but rather it chooses the intellectuality and the thinkers. If we are on the same level of intelectuality we will collectively choose the same brand. If the location is really an opera theater, then the message is clearly delivered.
"The sacred formula of positivism: love as a principle, the order as a foundation, and progress as a goal." - Auguste Comte
Auguste Comte was a French philosopher, atheist freemason, founder of the discipline of sociology and of the doctrine of positivism. He may be regarded as the first philosopher of science in the modern sense of the term.