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Aug 28, 2010

Google Marketing



The search giant Google decides to reach the coolest and the hippest young audience. The choice is the extraordinary performances of two English musicians playing flute box and beatbox.  The specificity of this marketing project creates a very specific association for the audience to make between Google and the art of music. One shall not expect anything lower than this type of project from a corporation whose young owners are in Forbes 400. The video has been viewed almost 5 million times on YouTube, that is also owned by the company.


9 out of 10