Sep 19, 2010

the Revoulutionary Search Engine

Google decides to reinforce the idea of revolutionary search engine with a rather simplistic advertisement that contains text only. The advertising department of the corporation most probably had an extremely long discussion of what types of questions shall be typed in the box to impress the audience about the advantage of global accessibility to sources and answers. In addition, it reminds the user-friendlyness of the engine with the "Did you mean" feature.  The luxury of specificity when searching whether it is translation, checking the your number etc. The French flavoring and the very emotionally instrumental music with a progressing piano melody delivers the clear message of unlimited questioning and source of information. One may even categorize such message in an advertisement as a promise for liberty by Google.

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