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Oct 10, 2010

"Stories with the full background"

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Advertising Agency : DDB&Co.
Istanbul, Turkey

CNN is not the first to use the "rip the paper" technique on a billboard, but may be the first rip-paper to be this effective. The reason is that the two layers of paper is only the technique for an advertising campaign so there is also a necessity for the idea that will fit the technique.  The facts and two opposite sides of the story or simply factual brave news reporting. CNN Turk's slogan clearly explains the message : "Stories with the full background".


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