Oct 21, 2010

Tesla ideology


Non-branded film for an IBM exhibition in Paris.

The independent director Daniel Levi has created a stunning non-branded film for IBM, a coming-of-age film that explores our relationship with electricity. Levi has left the superheroics to one side, instead concentrating on strong emotion and cinematic beauty. Shot on location in Cape Town, the film features local acting talent and some very clever in-camera trickery. Despite featuring no dialogue, the film tells a powerful story – rendered all the more powerful thanks to a stirring soundtrack composed by musician Simon Ringrose.