Canon knows it is not easy to be in the printer market especially with such a giant as HP that is trying to almost monopolize the printer business. Thus Canon needs to deliver the specific message for the audience not only be interested in the brand, but also ignore the other giant. They did this with a rather simple idea. Since the consumer ignores how the colors work, Canon interprets the process of printing as colorful and visually magical. So there is a world of colors where they unite to create the lively picture you want to print. This video must be watched HD for your eyes' meditation.
08 out of 10