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Nov 30, 2010

Grey Goose



... everything is black and white, classy Manhattan rooftop party with caviar served. A friend's rooftop terrace party cannot just happen without the bottles of Grey Goose. The associations with the luxurious lifestyle are clearly emphasized in this one. Enjoy the Jazz too!

8 out of 10

Geico (Not the best Therapist)

Nov 29, 2010

Shake Weight! Sexual Semantics



This is what I call sexual humor generated by the semantics of our body language.


9 out of 10

Axe: Clean your Balls



The semantics is a rather luxurious linguistic property we have. The reason is that it is the perfect tool for entertaining communication. It plays one of the major roles in linguistics from the humouristic perspective especially if it is sexual semantics. Axe takes advantage of this and creates a sexually funny commercial that can reach the mainstream audience . Semantics concept is not only verbal, but also it could a part of body language as in the Shake Weight example.


9 out of 10

Nov 26, 2010

Barbie knows how to.


It must be said that from time to time it is not the advertising agency that does the work, but it is the product which already has an extreme potential to be a part of such entertaining communication. Chupa Chups chose a rather specific character to deliver this message. Barbie knows how to because she is a professional. 

8 out of 10

Nov 25, 2010

Porsche



She shall flash.

Ogilvy


One of the top 10 ad men in the history of the industry, no doubt. There will be posts of his quotes and of course his intensely creative advertisements. 




Quote:
  "Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
D.Ogilvy 

"Bring Colour to Life" Behind the Scenes

Canon introduced the "Bring Colour to Life" project to us and it was shared here as well. This time I found the 3 minute behind the scenes documentary. If you missed the original here is the link. Enjoy the rather visually hedonistic pleasure. Technology and art are becoming increasingly closer to each other as we progress. 
Similar color=life story from previous examples: LetsColorProject

Ads of future.

Nov 24, 2010

Sir Dick



8.5 out of 10

Condom Commercial (Africa)



Condom ads are almost a genre in advertising. The ingredients of a condom ad are just the favorites of the creative teams in advertising agencies. The major reason of this is that it always can be very sexual and targeted to the youth. It must be said that the web is clearly the right place for such commercials.
1.2 million views


Health matters
Industry matters
Size matters


8.5 out of 10

Nov 21, 2010

Fast Forward Explosion (Canal+)


hedonist
See Rewind Explosion
10 out of 10

Rewind an Explosion? (Canal+)




10 out of 10

Nov 13, 2010

Dulux Walls Ad



8.5 out of 10
See previous examples

Quote:

Cartier and the Leopard



Brand Invasion: Adidas


See previous examples

Fast.Delivered.

communicating art
UPS does not need a billboard with text that could only promise two things. It is delivered and it's fast.
See previous examples

9 out of 10

Quote:

matter anti matter
"Wherever there is power, there is resistance."
Michel Foucault
matter anti matter 

Vintage Ads (Banned Ads Vol.3)

CoCa
...helps "gaining acceptance and "fitting in" during those awkward pre-teen and teen years."

8 out of 10

Nov 4, 2010

Don't Sleep While Driving

Sleepiness is stronger than you.
SSleepiness Is Stronger Than You.


8 out of 10
See previous examples
reforming

The Niche, The Rich.


hedonist sport
Charles Schwab sponsors the globally known golf tournaments. It has a niche audience of rich businessmen. This video commercial is being directed to this audience as for instance between the breaks of the Schwab Cup games. It is a cartoon with simple colors and it is simple conversation rather than a standard commercial talk. The last but not least jazz is the genre they chose for the ending with the "rational" solution.


7 out of 10

Nov 3, 2010

Vintage Ads (Banned Ads Vol.2)

hedonism is eternal
...because Innocence is Sexier than you think. (What a slogan!)

Vintage ads were starters of such teen psychography thanks to Barbie or a more recent example would be the Bratz products. This became a whole genre for consumption attitudes. When advertising was on its modern developmental stages it was and most likely still is very comfortable and easy to promote sexuality to teenagers and  some of them just get too much reaction for being too clear. Oh wait... Is she even a teenager?


9 out of 10

Quote:

hedonism for life
Power is not an institution, and not a structure; neither is it a certain strength we are endowed with; it is the name that one attributes to a complex strategical situation in a particular society. 

Michel Foucault