Nov 29, 2010

Axe: Clean your Balls

The semantics is a rather luxurious linguistic property we have. The reason is that it is the perfect tool for entertaining communication. It plays one of the major roles in linguistics from the humouristic perspective especially if it is sexual semantics. Axe takes advantage of this and creates a sexually funny commercial that can reach the mainstream audience . Semantics concept is not only verbal, but also it could a part of body language as in the Shake Weight example.

9 out of 10