Nov 4, 2010

The Niche, The Rich.

hedonist sport
Charles Schwab sponsors the globally known golf tournaments. It has a niche audience of rich businessmen. This video commercial is being directed to this audience as for instance between the breaks of the Schwab Cup games. It is a cartoon with simple colors and it is simple conversation rather than a standard commercial talk. The last but not least jazz is the genre they chose for the ending with the "rational" solution.

7 out of 10