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Dec 3, 2010

Fashioin Junkie?

Sisley decides to be provocative or rather controversial in this ad campaign called Fashioin Junkie. However, it must be said that this is one of the cheapest strategies for a brand like Sisley. By saying cheap, it is meant that when delivering a certain message one must respect the very fundamentals of the great fashion industry and the drug culture. This ad turns both areas to black and white. Both fashion world and drug culture are more about celebration and hedonism rather than just the slavery of  fanatic addiction. It is not a problem to make associations with drug culture, yet it should be done with artistic communication rather than cheap and primitive intimation.

9 out of 10