Audi's campaign on Mountain Range is quite creative thanks to the globally famous ad agency DDB. The very creativity of this ad sparks the curiosity of a reader. One takes a pause from reading in order to figure out what is the point of an ad in such a messy creased paper. There is a very small star on one of the peaks and at the bottom left side there is a short explanation: *quattro
This is an anti-advertisement or a subvertisement created by the organization called Adbusters. They focus on the cultural resistance or the counter cultural aspect, which sparks their creativity for such type of advertising. Using a similar artistic strategy as Absolut, Adbusters apply the theory of Détournement to their work and share the opposing perspective online.
Lamborghini historically was a tractor company and later became a super-car giant. The reason it started producing these sports cars was for the sake of revenge. It was against another company that already was producing miraculous cars even before Lamborghini. It may be said that when Italians argue, great things happen.
the ads often "are much better produced and more creative than the non-advertising content that surrounds them and indeed the advertising industry that creates them has concentrated within itself some of the best artistic talent of our society." (Jhally Political Economy of Culture)
Democratizing fashion design gave birth to such brands as H&M, Zara and particularly Uniqlo in which the name already tells it is United Clothing with a diversity in its collections. The four colors are representing the diversified aspect of the brand. First few seconds of the video seem like it is picture but they do start dancing later on. This is one of the best ways of communicating with the youth that consumes the cool. (2.5 mil views)
Drinking a cup of tea is a royal pleasure and most of the time a rational decision. It has been a preferred thing to do since the ancient civilizations. I actually need to stop by the Russian TeaRoom in NYC sometime soon.
The Elite Coffee: Good morning targets the audience it probably would attract the most with such name. The eye in general is symbolic in many cultures around the globe. It would not be wrong to argue that the elite is quite into these symbolic meanings of the eye. However, let's all take this as a coffee commercial with a cup of coffee right in the middle of an eye. Sun rises for us and we wake up with coffee. It is not only you who wakes up but it is the eye as well.
Advertising Agency: Baumann Ber Rivnay/ Saatchi & Saatchi, Israel
In this ad Johnnie Walker describes the image of existing invisibly. If one pays close attention to its logo, it can be clearly seen that only the clothes are present, but the character himself is missing. In order to explain the beauty of this secret existence Johnnie Walker puts the whole idea in a simple way that is visually orgasmic.
“Chance does not speak essentially through words nor can it be seen in their convolution. It is the eruption of language, its sudden appearance. It's not a night twinkle with stars, an illuminated sleep, nor a drowsy vigil. It is the very edge of consciousness.”
Firstly, it must be said that it is exceedingly difficult for anyone to describe such an influential ad campaign in only few sentences. Being able to get straight to the point in a clear and rational way is the top-level luxury in any sort of communication: political, corporate, spiritual etc. Selling radicalism as a guerilla who believes in revolution created the necessary controversy for Diesel, which made this campaign even more popular. The psychographic and demographic research made the targeting stronger. This is clearly perfect advertising. There are series of them that will be uploaded periodically.
Peugeot takes advantage of the stereotype and reinforces the unique French mentality with a rather simple humouristic point. "We say it the way we believe it should be said!" In other words as Peugeot describes it politely: "Sports Coupe in French". Additionally, the slogan is quite attractive and Frenchy as well: Motion & Emotion.
If you drink the Lion Club energy drink, you probably won't have to stop at the fuel station. Additionally, Lion Club is a great name for an energy drink as it reminds one the naturally authoritative power of the lion, however it would be rational to reconsider the design of the logo.
Starbucks Coffee drops its name from logo for the first time. "The fresh look goes with a new direction for the company as it makes its way back from its toughest times in its 40-year history." The changes in the logo before the last one were more like typical logo evolution whereas the final changes may be described as the symbolic logo revolution.
"...your opponent should never be allowed to confirm an opinion about you, but should always remain undecided. This gives you a greater power over him, because the undecided is always the weaker." R.B. Be Unexpected
Guy Ritchie illustrates the deceptive style in this sensualist tale of French perfume. This is the preparation of the main character (David Jude Heyworth Law) for the great mission. There are certain hints for the mysticism so that the viewer connects the dots whenever it is time.
- There are two of us: me, and the naughty Me.
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- How will I recognize you? - Oh, don't you worry about that.
Advertisers in Turkey are clearly pushing their creative minds to the limits in order to deliver the message. For a news channel, it is important to describe the sovereign image as they compete with other news channels. As Ataturk states: "Sovereignty is not given, it is taken!". This is one of the most impressive works that undeniably deserves a place in the history of advertising.