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Jan 9, 2011

Be Stupid

     Firstly, it must be said that it is exceedingly difficult for anyone to describe such an influential ad campaign in only few sentences. Being able to get straight to the point in a clear and rational way is the top-level luxury in any sort of communication: political, corporate, spiritual etc. Selling radicalism as a guerilla who believes in revolution created the necessary controversy for Diesel, which made this campaign even more popular. The psychographic and demographic research made the targeting stronger. This is clearly perfect advertising. There are series of them that will be uploaded periodically.

10 out of 10