The Elite Coffee: Good morning targets the audience it probably would attract the most with such name. The eye in general is symbolic in many cultures around the globe. It would not be wrong to argue that the elite is quite into these symbolic meanings of the eye. However, let's all take this as a coffee commercial with a cup of coffee right in the middle of an eye. Sun rises for us and we wake up with coffee. It is not only you who wakes up but it is the eye as well.
Advertising Agency: Baumann Ber Rivnay/ Saatchi & Saatchi, Israel
7.5 out of 10