This CoCa ad is a minute long and it was aired during the 2011 Superbowl game where advertising spots' prices break records and make history. The prices reach 3.2 million US dollars for only thirty seconds, not even a minute. 1.3 million views on YouTube.
What is Sisley trying to promote? The creative team might need to be tiny bit more creative for the "dirty" image. Who are you targeting? However, it would be wrong to ignore the photographic perspective and this, clearly, is a remarkable photograph with ideal lighting and aesthetics, but unfortunately not a powerful advertising idea, maybe for Tom Ford but not for Sisley.
In 2010 for the first time in history TAG Heuer introduces Pendulum - the first ever oscillator without a hairspring. The Oscillations of the balance wheel are driven by magnetic fields. TAG Heuer is a Swiss watchmaking and chronograph pioneer since 1860. Advertisements by such significant avant-garde pioneers seem to preserve the traditionalism and reinforce the historical achievements by dates in an elegantly attractive way rather than just listing them. It is watchmaking and it is time, how could we ignore history.