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Feb 5, 2011

Swiss Avant-Garde




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In 2010 for the first time in history TAG Heuer introduces Pendulum - the first ever oscillator without a hairspring. The Oscillations of the balance wheel are driven by magnetic fields. TAG Heuer is a Swiss watchmaking and chronograph pioneer since 1860. Advertisements by such significant avant-garde pioneers seem to preserve the traditionalism and reinforce the historical achievements by dates in an elegantly attractive way rather than just listing them. It is watchmaking and it is time, how could we ignore history.

8 out of 10