The reason why the "Keep Walking" campaign is so successful is the fact that it is a type of slogan that could turn a political candidate to a president. It is a slogan adopted from pro-democracy protesters and parliamentary speech writers. It is clear that the brand is more concerned about its prestigious and historic image than just maximizing its profit. "Always Progressing" is the sub-slogan that will last for a while. Johnnie Walker keeps walking and he is not showing signs of stop.
There might be an aspect of life that we really prefer not to question as much. That might be the fact that cars play a crucial role in our everyday lives. VW displays an attempt to describe the relationship between people's everyday routine and automobiles showing experiences of various people of different ages and professions. This is not an advertisement for a specific model, instead it is a remarkable branding strategy to connect with the audience.