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Mar 4, 2011

The Germans Have a Word for It



There might be an aspect of life that we really prefer not to question as much. That might be the fact that cars play a crucial role in our everyday lives. VW displays an attempt to describe the relationship between people's everyday routine and automobiles showing experiences of various people of different ages and professions. This is not an advertisement for a specific model, instead it is a remarkable branding strategy to connect with the audience.


8 out of 10