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Mar 17, 2011

The Path, The Pursuit.






  The reason why the "Keep Walking" campaign is so successful is the fact that it is a type of slogan that could turn a political candidate to a president. It is a slogan adopted from pro-democracy protesters and parliamentary speech writers. It is clear that the brand is more concerned about its prestigious and historic image than just maximizing its profit. "Always Progressing" is the sub-slogan that will last for a while. Johnnie Walker keeps walking and he is not showing signs of stop.

7.5 out of 10