Apr 30, 2011


"A good lawyer knows the law, a great lawyer knows the judge."


Apr 29, 2011

Consume. Obey. Die. (Vol.2)

This subvertisement is by the AdBusters Media Foundation.

See the previous volume:    Vol.1

Horse in Ecstasy? (Motor oil ad)

  Slogan: Makes your horses purr.

This is clearly one of the best motor oil ads in history.

8.5 out of 10

Mercedes-Benz and the Genius

 As I research and study advertising, I understand that the simple point of the ad must be clear for the niche audience. Mercedes is famous for its German perfectionism in their engineering and the very creative design of their automobiles. On this particular ad the associations are clear even if you don't understand them at first glance. The left is probably associated with the creativity in design and the right is for the research and engineering. Another nuance is the left Einstein is less formally dressed than the right one. The ad is black and white and the point is clear.

8.5 out of 10


   “We accept too damned many things on the explanations of people who could have good reasons for lying.” 

Frank Herbert

Apr 28, 2011

Burger King of Blow Jobs

AdMen Celebrate Photography


by Sprite

Celebrity Tap Project (by UNICEF)

7 out of 10

Apr 26, 2011

Extremism and Nature. (Land Rover)

8 out of 10


"Instead of warning pregnant women not to drink, I think female alcoholics should be told not to fuck." (laughter)

George Carlin

Nova Schin

Banned VW ad

   This ad was banned in some countries and VW did not fight as much to popularize it as it does not seem to have a potential to be  effective and influential. One reason may be the stereotypical representation of the suicide bomber additionally it may be the level of violence. It is in a way unnecessary to produce such commercials as it becomes banned without even any controversy or attention.

7 out of 10



7 out of 10

a Minimalist Campaign

9 out of 10


"Sex is an emotion in motion"

Actress/Sex Symbol
Mae West

Apr 23, 2011

Hot Wheels (Guerilla Ad)

8 out of 10

Calvin Klein and Sexuality (One is good for three)

8 out of 10

Danger Excites Me

8 out of 10

Apr 22, 2011


" an advertising man I tend to regard saving as just consumerism needlessly postponed". (laughter)

TED Conference
Rory Sutherland

Anti-Advertisement (Anti-BP Campaign)

8 out of 10

Be Stupid (Diesel) Vol.4

See Previous Examples :   Vol.1   Vol.2   Vol.3

9 out of 10

Apr 21, 2011

Absolut Ads (Alternatives)


"American commercials go from the head to the wallet, British ones from the head to the heart, French, from the heart to the head."

Jacques Séguéla

Jump in 360

8 out of 10

VW "The Silent Band" project

8 out of 10

Apr 20, 2011

Redhead and a Banana


   "So we shall let the reader answer this question for himself: who is the happier man, he who has braved the storm of life and lived or he who has stayed securely on shore and merely existed?"
Hunter  S. Thompson

Apr 19, 2011


Gucci does not sell sexuality. Sex sells itself.

8 out of 10

Headache (Tylenol)

8 out of 10

Time Magazine Nov. 22 2010 Cover

One of the most mainstream magazines around the globe created the ideal cover for one of its November issues in 2010.
Pot has gone mainstream.


 "The medium is the message"
Marshall McLuhan

Detects up to twelve faces. (Nikon)

Humor well expressed. 

8 out of 10

Guerilla Marketing

  This is a creative way of marketing that a consumer almost cannot escape. It is created with a guerilla marketing strategy and advertised not as regular billboard, but as installation art since it is strongly connected and related to whatever surrounds it. Well done.

See Previous Example of Airport Guerilla Marketing

8.5 out of 10

Apr 17, 2011

Ariel. Now With Jasmine.


8 out of 10


 "... this idea was the idea of lifestyle branding, the idea that if companies wanted to be truly successful and competitive in a global marketplace they had to understand that their true product was not their product, i.e. sneakers, movies, lattes, computers, it was an idea, a lifestyle. It was meaning itself. "

No Logo
Naomi Klein

Vintage Ads Vol.5

   It is interesting how there was a tendency during the vintage times to underline the most important words. On this particular "It's Toasted" ad, the words are in the bottom. Let us also not forget the associations with sports and healthy lifestyle.

See previous Vintage Ads:   Vol.4    Vol.3   Vol.2   Vol.1  

9 out of 10

Associations with Royalty and Nobility

Apr 16, 2011


    "True nobility is exempt from fear."
Marcus Tullius Cicero

McQueen 2010 Campaign


8 out of 10

Banned Viagra Ad

8 out of 10

Apr 13, 2011

Child Friendly Campaign

Make your influence positive.

8 out of 10

Apr 12, 2011


 "Don't tell my mother I work in an advertising agency - she thinks I play piano in a whorehouse."

Jacques Séguéla,

Adprint Festival

Zidane Playing the Ad Game

Awareness Campaign (MTV)

8.5 out of 10

Apr 11, 2011

Shampoo Ad

8.0 out of 10


"Zest is the secret of all beauty. There is no beauty that is attractive without zest."

Christian Dior

CD Poison ad (Skull)

 8.0 out of 10

Its time

Apr 10, 2011

The Entrance (Heineken)

8.5 out of 10

Sisley Ad (France)

   There were many ads of Sisley that had to be criticized one way or another, however this particular one is quite clear an simple. Even though it seems sexual, there are more significant qualities that do not allow the sexuality to dominate the content. Firstly, the color red plays a protagonist role here and additionally the image in general does not contain much so it is a very close zoom up. If it appears in a magazine on one of the pages it would be the biggest picture by conquering space to deliver the message.

8 out of 10

Sponsors Make Us Smile

by AdBusters

Apr 9, 2011


    "A true voluptuary will never abandon his mind to the grossness of reality. It is by exalting the earthly, the material, the physique of our pleasures, by veiling these ideas, by forgetting them altogether, or, at least, never naming them hardly to one's self, that we alone can prevent them from disgusting."

Lord Byron on Hedonist Philosophy

Logo Evolution Vol.3: BMW

     The 70s and 80s logo of BMW is quite radical in colors and details but is it really the influence of the youth at the period? In the end unlike Mercedes, BMW prefers to target a rather younger audience with specific taste. Similarly, for instance, Apple had their first advertising in the 80s with a radical image and fundamentalist ideology. So, it could be said that the logo of BMW (70s & 80s) reflects the period of the radical changes and youth movements in one way or another. 

See Similar Posts:

Tom Ford and Crows

    The crow either symbolizes or represents something that connects very well with Tom Ford's image and that something is probably hard to describe or define unless you are one of the greatest Ad Man on the planet. It would not be wrong to argue that crows have a quite mysterious image in our minds because of the folk tales in various cultures and the disturbing presence of crows in thrillers and horror films. Overall this is clearly impressive advertising for eyeglasses. 

9 out of 10

The French Open Advertisement

8 out of 10

Celebrating the First Birthday of Psychographism

     One of the blogs that attempt to disclose the rationale of lifestyles and at the same time the rationale of psychographic studies is now one year old. If my readers around the globe read this post, there is clearly another excuse for them and of course for me to start drinking and celebrating. I wanna thank all the readers and followers for motivating me to continue researching, posting, commenting, analyzing and most importantly sharing.