As I research and study advertising, I understand that the simple point of the ad must be clear for the niche audience. Mercedes is famous for its German perfectionism in their engineering and the very creative design of their automobiles. On this particular ad the associations are clear even if you don't understand them at first glance. The left is probably associated with the creativity in design and the right is for the research and engineering. Another nuance is the left Einstein is less formally dressed than the right one. The ad is black and white and the point is clear.
This ad was banned in some countries and VW did not fight as much to popularize it as it does not seem to have a potential to be effective and influential. One reason may be the stereotypical representation of the suicide bomber additionally it may be the level of violence. It is in a way unnecessary to produce such commercials as it becomes banned without even any controversy or attention.
This is a creative way of marketing that a consumer almost cannot escape. It is created with a guerilla marketing strategy and advertised not as regular billboard, but as installation art since it is strongly connected and related to whatever surrounds it. Well done.
"... this idea was the idea of lifestyle branding, the idea that if companies wanted to be truly successful and competitive in a global marketplace they had to understand that their true product was not their product, i.e. sneakers, movies, lattes, computers, it was an idea, a lifestyle. It was meaning itself. "
It is interesting how there was a tendency during the vintage times to underline the most important words. On this particular "It's Toasted" ad, the words are in the bottom. Let us also not forget the associations with sports and healthy lifestyle.
There were many ads of Sisley that had to be criticized one way or another, however this particular one is quite clear an simple. Even though it seems sexual, there are more significant qualities that do not allow the sexuality to dominate the content. Firstly, the color red plays a protagonist role here and additionally the image in general does not contain much so it is a very close zoom up. If it appears in a magazine on one of the pages it would be the biggest picture by conquering space to deliver the message.
"A true voluptuary will never abandon his mind to the grossness of reality. It is by exalting the earthly, the material, the physique of our pleasures, by veiling these ideas, by forgetting them altogether, or, at least, never naming them hardly to one's self, that we alone can prevent them from disgusting."
The 70s and 80s logo of BMW is quite radical in colors and details but is it really the influence of the youth at the period? In the end unlike Mercedes, BMW prefers to target a rather younger audience with specific taste. Similarly, for instance, Apple had their first advertising in the 80s with a radical image and fundamentalist ideology. So, it could be said that the logo of BMW (70s & 80s) reflects the period of the radical changes and youth movements in one way or another.
The crow either symbolizes or represents something that connects very well with Tom Ford's image and that something is probably hard to describe or define unless you are one of the greatest Ad Man on the planet. It would not be wrong to argue that crows have a quite mysterious image in our minds because of the folk tales in various cultures and the disturbing presence of crows in thrillers and horror films. Overall this is clearly impressive advertising for eyeglasses.
One of the blogs that attempt to disclose the rationale of lifestyles and at the same time the rationale of psychographic studies is now one year old. If my readers around the globe read this post, there is clearly another excuse for them and of course for me to start drinking and celebrating. I wanna thank all the readers and followers for motivating me to continue researching, posting, commenting, analyzing and most importantly sharing.