The 70s and 80s logo of BMW is quite radical in colors and details but is it really the influence of the youth at the period? In the end unlike Mercedes, BMW prefers to target a rather younger audience with specific taste. Similarly, for instance, Apple had their first advertising in the 80s with a radical image and fundamentalist ideology. So, it could be said that the logo of BMW (70s & 80s) reflects the period of the radical changes and youth movements in one way or another.
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