This is what I decided to call an exhibitionist billboard. The very left side is the part where there is resistance with ads that have environmentalist, anti-tobacco and activist ads with anti-consumerist ideology one way or another. They resist the power of the of the consumerist ads so there is a dialogue instead of a monologue. The eye on top is of course the all-seeing eye (which is actually a coffee ad). The content of the ads are controversial as there are strong connections with sexuality, humor, sexism, exoticism and of course hedonism. Enjoy!