It is crucial to notice the fact that 1950s were the beginning period of revolution in advertising creativity. The prosperous period started with the spark of the Doyle Dane Bernbach. Advertising went beyond rational ideas to discover the influence of emotional persuasion. In 1957 Coca Cola finally made the perfect body. It reminds one a woman with a sexy physique, perfect body proportions of the feminine. It is visually attractive and sexual. The history of advertising and the evolution of bottles always played an important role for Coca Cola.
It is not a general ideology related to sports, this time it is the ideology and rationale of a sportsman himself. It is the art of sensation, it is taking advantage of controversy related to what happened with Lebron James. It is not one of those motivational speeches inside the mind of sportsman, but it is the sportsman questioning, thinking and rationalizing what is ideological. Nike came up with great connections for this ad, very impressive work.
Hedonism "Do you know what people want more than anything? They want to be missed. They want to be missed when they're gone. And "tribe" leaders can do that. It's fascinating because all tribe leaders have charisma. But you don't need charisma to become a leader. Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading."