It is not a general ideology related to sports, this time it is the ideology and rationale of a sportsman himself. It is the art of sensation, it is taking advantage of controversy related to what happened with Lebron James. It is not one of those motivational speeches inside the mind of sportsman, but it is the sportsman questioning, thinking and rationalizing what is ideological. Nike came up with great connections for this ad, very impressive work.
8.5 out of 10