It is crucial to notice the fact that 1950s were the beginning period of revolution in advertising creativity. The prosperous period started with the spark of the Doyle Dane Bernbach. Advertising went beyond rational ideas to discover the influence of emotional persuasion. In 1957 Coca Cola finally made the perfect body. It reminds one a woman with a sexy physique, perfect body proportions of the feminine. It is visually attractive and sexual. The history of advertising and the evolution of bottles always played an important role for Coca Cola.